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Ferrero’s 2010 Easter Campaign

  3d, Campaign, Experiential, Highlight, Shopper, Visual

Ferrero’s 2010 Easter Campaign

Easter is big in Brazil. And it proved to be even bigger for Ferrero chocolates. Braulio created POS campaigns for Ferrero’s products during this holiday for 4 years running.

In 2010, he was given carte blanche to invent a theme for it. Braulio can up with the idea of inviting children into a daring adventure world. Inspired by Indiana Jones and Pitfall’s endeavours, he created a jungle scenery to display the products as precious rewards. The experience included mocked caves, vines, and of course, crocodiles.

Date: 09 | 2009
Ferrero’s 2010 Easter Campaign

Bravure Imagery

The brand mascot got a special make-up for his action scenes.

Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign

Product Display Mix

A whole set of modular off-shelf displays was created. They could be put together according to every POS specs and product demand.

Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign
Ferrero’s 2010 Easter Campaign

Putting a Smile On The Rabbit’s Face

As a result, Ferrero’s Easter sales in Brazil continued to be the largest source of income for the company. Making their average annual sales growth achieve the record level of 150%.

Ferrero’s 2010 Easter Campaign